Oriental Watch Company x H. Moser & Cie. unveils its first boutique in Beijing

H. Moser & Cie., renowned for its innovative and elegant creations, has opened its second flagship store in mainland China, following the launch of its Shanghai boutique in 2023. The new boutique, located in the Beijing China World Mall, brings a new level of horological experience to watch enthusiasts in Northern China. As one of Beijing's most vibrant commercial hubs, the Beijing China World Mall 's luxurious and high-end positioning has attracted a multitude of discerning consumers.

The H. Moser & Cie. boutique embodies the brand's rich history, with the interior design following the brand's signature minimalist aesthetic. The boutique features the iconic Moser blue and a sophisticated grey palette, creating a refreshing modern industrial ambiance.

The boutique showcases the brand's exceptional craftsmanship through suspended display cases which enable clients to appreciate the timepieces in detail from different perspectives. The brand history wall provides an engaging and humorous way to convey H. Moser & Cie.'s nearly 200-year history and know-how since 1828, integrated production capacity and independent, family-run business. The VIP lounge area offers a serene and exclusive experience for watch enthusiasts.

At the H. Moser & Cie. Beijing boutique, in addition to the highlight presentations of the limited edition Streamliner Concept Minute Repeater Tourbillon Blue Enamel, Endeavour Small Seconds Smoked Salmon Limited Edition, Endeavour Centre Seconds Smoked Salmon Limited Edition, and Streamliner Flyback Chronograph Automatic Boutique Edition, it also displays the four collections of the brand - Streamliner, Endeavour, Pioneer and Heritage - demonstrating a unique insight into fine watchmaking.

We sincerely invite you to visit our Beijing branch to discover the essence of innovative aesthetics and traditional high-end watchmaking.

H. Moser & Cie. Beijing Boutique
Address: CL2007, L2, Central Zone, China World Mall, No.1 Jianguomenwai Avenue, Chaoyang District, Beijing, China.
Tel: +86 010 6502 0306
Business Hour: 10:00 - 21:30