Oriental Watch Company X Ulysse Nardin Boutique Grand Opening at Changsha IFS

Oriental Watch Company has partnered with the Swiss watchmaking brand Ulysse Nardin to open its new boutique, at the Changsha IFS. The new boutique is located in the bustling business district, a world-class landmark of urban fashion in Changsha, and marks the brand's first dedicated boutique in the city.

A grand opening ceremony was held on October 9, 2024. The ribbon-cutting event featured the renowned actor Mr. Zhang Han as a special guest, adding a touch of celebrity glamour to the occasion. Attendees had the opportunity to appreciate Ulysse Nardin's innovative and unconventional approach to watchmaking.

As the first boutique of Ulysse Nardin in Changsha, the design concept of minimalist aesthetics is subtly reflected in every detail of the newly unveiled store. The main visual display, entitled "Wonderland", pays tribute to Ulysse Nardin's extraordinary and unconventional watchmaking philosophy. The blue carpet, marble countertops, and flooring design in the boutique create a transparent and clean style, which, combined with the square glass display cases supported by bronze frames, further accentuate the intricate details of the timepieces.

The Ulysse Nardin boutique at Changsha IFS once again interprets the brand's exquisite craftsmanship and innovative spirit through creativity and attention to detail. It provides central China's watch enthusiasts with a platform to experience the Swiss high art of watchmaking and fully immerse themselves in Ulysse Nardin's nearly 180-year tradition of watchmaking excellence and revolutionary innovations, embarking on a captivating horological journey.

We sincerely invite you to visit our Changsha IFS Boutique to discover the essence of innovative aesthetics and traditional high-end watchmaking.

Ulysse Nardin Boutique at Changsha IFS
Address: L137A,,1/F., Changsha IFS, No.270 West JieFang Road, FuRong District, Changsha, Hunan, China. PC410005
Tel: +86 731 8531 1608
Opening hours: 10:30am – 10:00pm